The Coolest Toothpaste EVER.

Honestly, I never thought I'd see the day where I would be writing about....toothpaste! Yet, here I am. So, the other day.. well.. it was really about 2 a.m., I was in CVS browsing the aisles. I needed toothpaste, but I HAD to check out the makeup wall. It would be a sin not to. Anyway, after a while, I went to get the boring, old toothpaste I used before.

As I was walking to the front to pay for my items, I noticed a shiny display off to the side. Now, I'm one to be easily distracted by anything shiny or interesting, so of course I took a detour. On the display I found a new toothpaste line from Colgate called Max Fresh. It has tiny breath strips in it to give fresh breath that literally lasts for hours. But.. that's not what sold me.

The tube is clear! I think that's the most ingenious and cool, yet painfully obvious innovation I've seen in a long time. Don't you get frustrated trying to squeeze the life out of normal toothpaste tubes? At least with this, you can see that there is none left and judge when you need a new one. They have had those little toothpaste bottles, but I'm an old fashioned gal and prefer the normal squeezable tube. Way to bring toothpaste to the 21st century!

Bravo, Colgate.